PRIVACY POLICY

The purpose of this Privacy Policy (hereinafter, the "Policy") is to regulate the personal data processing activities carried out by LaLiga Entertainment S.L. (hereinafter, “LaLiga Entertainment”) through The Beat Challenge Game (hereinafter, the “Game”).

Who is responsible for the processing of your personal data?

Your personal data will be processed by LaLiga Entertainment, S.L., with Tax ID Number B42958694 and registered address at Calle Torrelaguna 60, 28043, Madrid. LaLiga Entertainment is an entity whose corporate purpose is the development, promotion and commercial exploitation of entertainment attractions for users located in certain theme, amusement or leisure parks.

Contact with the LaLiga Entertainment Data Protection Officer: dpo@laliga.es

Where do we get your personal data from?

LaLiga Entertainment will treat the data you provide through the Game (username or nickname requested and favourite team as mandatory data and email, name, surname, ID and postal address requested as optional data) and other data inferred as a result of the use and activity that you develop in the Game (device ID; advertising ID or Mobile Advertising ID -MAID-; identifier for the service provider provided through the Game, LaLiga Entertainment -IDFV- that allows you to identify your device to be able to follow your activity within the Game; operating system; device model and telemetry, for example, will also be recorded when you click on a certain content or the time you remain in the Game) or your interactions with the communications that we send you via push notification, in-app, where applicable (for example, clicking on the content of a communication).

For what purpose do we process your personal data?

Main purposes:

• Access and participation in the Game: We inform you that the personal data you provide in the registration (username or nickname, favourite team, advertising ID or IDFV (Android) and IDFV (iOS)) will be processed by LaLiga Entertainment for the purpose of facilitating your access to the Game, as well as managing your participation in it.

  In this sense, we inform you that LaLiga Entertainment uses Microsoft's cloud services (Azure) for the management and hosting of your personal data. This service will mean that your personal data will be transferred outside the European Economic Area, specifically to the United States. For this reason, LaLiga Entertainment has signed standard contractual clauses adopted by the European Commission with said service providers by virtue of the provisions of art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to these providers for the greatest possible security and transparency. The content of the standard contractual clauses is available to you upon request through lopd@laliga.es

• Participation in prize draws through the Game: We inform you that both the email and the alias or nickname will be processed by LaLiga Entertainment for the purposes of managing your participation in the draws held through the Game. Once the draw has been held, the prizes will be posted in the Game itself or will be communicated to you via email. Also, if you are chosen as a winner of a prize draw, we will contact you to ask for additional information such as your name, surname, ID and the postal address of your home in order to send you the prize.

• Push notifications about the Game: You will be able to receive push notifications related to the Game through the usual notification system on your Smartphone or Tablet (for example, about a new functionality, or a particular action about the Game… etc.). You can oppose the sending of such communications, at any time, through the Game's "notification centre" or through the settings on your Smartphone or Tablet. These notifications can be displayed on your device when you are outside or within the mobile application and we will use your user ID to send you the notification.

  In this sense, we inform you that, in order to send you these notifications, LaLiga Entertainment uses the services of a third party provider (Char Software, Inc. -Localytics-) that involve the international transfer of your user ID to the United States, a country where no equivalent level of protection to that of the European Economic Area is guaranteed. However, LaLiga Entertainment has signed standard contractual clauses adopted by the European Commission with the service provider by virtue of the provisions of art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations directed to this provider for the greatest security and transparency possible. The content of the standard contractual clauses is available to you upon request through lopd@laliga.es.

• In-app notifications related to the Game: If you access the mobile application of the Game, you will be able to receive in-app notifications related to the Game (for example, about changes in the privacy policy, legal notice or terms and conditions of use of the Game ... etc.). You can oppose the sending of such communications, at any time, through the Game’s "notification centre". These notifications are shown only when you are inside the mobile application and we will use your user ID to send you the notification.

The legal basis for the aforementioned purposes is that the processing is necessary for the execution of a contract in which the interested party is a party by virtue of the provisions of art. 6.1 b) of the General Data Protection Regulation.

• Internal reports: Likewise, LaLiga Entertainment will treat in an aggregate way the personal data that you have provided through the registration (in this case, user name and favourite team), the data on the use of the Game you use (user ID, user ID device (IDFA or, where appropriate, IDFV), device model, operating system and telemetry, for example, clicking on a certain content or the time you stay on the asset) and finally, interactions with communications of any kind that you receive (for example, clicking on the content of a communication), for the preparation of relevant metrics and statistics that allow LaLiga Entertainment to analyse the use made of the Game by the different user segments that are generated and the impact of their campaigns , evaluating the interest that they have aroused among the aforementioned segments based on the data analysed. In particular, LaLiga Entertainment will carry out aggregated segmentations based on the data mentioned above, within which are:
  • Segmentations based on the use of the Game. (eg 20 users have obtained X score).

The legal basis for the aforementioned purposes is that the processing is necessary for the satisfaction of the legitimate interest of LaLiga Entertainment by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting of extracting learnings from the information provided and obtained from users that allows it to improve the Game and optimize the marketing communications campaigns carried out based on the interest that these generate among the different user groups. Before doing so, we inform you that LaLiga Entertainment has carried out a proportionality analysis between its legitimate interest and the rights and freedoms of its users. You can request the conclusions of this analysis through lopd@laliga.es

You have the right to oppose the aforementioned purpose at any time in accordance with the procedure described in the section "What are your rights when you provide us with your personal data?"

Additional purposes

The following are the additional purposes for which LaLiga Entertainment will process your personal data:

• LaLiga Entertainment marketing communications: In order that LaLiga Entertainment can send you marketing communications through push or in-app notifications about its activities (campaigns, public viewings, shows or live events), products, services, contests, offers, prize draws and / or promotions of LaLiga Entertainment (hereinafter, "LaLiga Entertainment products and services").

  For this purpose, LaLiga will only process your user ID, advertising ID or IDFV on Android and IDFV on iOS.

  Likewise, we inform you that, in order to send you marketing communications through commercial push notifications, LaLiga uses the services of a third party provider (Microsoft) which, as we previously informed you, involves the international transfer of your user ID to the United States; a country where an equivalent level of protection to that of the European Economic Area is not guaranteed. For this reason, LaLiga has signed standard contractual clauses adopted by the European Commission with said providers by virtue of the provisions of art. 46.2 c) of the General Data Protection Regulation, including additional guarantees and obligations addressed to these providers for the greatest security and transparency possible. The content of the standard contractual clauses is available to you upon request through lopd@laliga.es.

The legal basis for the processing of your data for the aforementioned purpose is the consent that you have given us for the processing of your data for the specific purposes selected by virtue of the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be kept for this purpose until you revoke the consent granted.

You have the right to withdraw your consent at any time in accordance with the procedure described in the section "What are your rights when you provide us with your personal data?", without affecting the legality of the processing based on consent prior to its withdrawal.

• Preparation of simple profiles: So that LaLiga Entertainment can send you segmented marketing communications through push and in-app notifications about LaLiga Entertainment products and services (for example, we will send you marketing communications about products that may interest you based on the favourite team that you have indicated).

  The information mentioned above will be directed to simple segments (groupings of users that are made based on the information provided by them in their profile) that LaLiga Entertainment can prepare, taking into account the following:

  • Low level of detail of the profile. LaLiga could create simple segments, such as segments about users interested in team X.
  • Profile not very in-depth. To carry out the segments, LaLiga will only process the personal data that you have provided in the Game. In particular, LaLiga will use the following personal data:
    • Favourite team.
  • Positive consequences for the user. LaLiga Entertainment may send you commercial communications that best suit the profile you have declared, avoiding unwanted commercial communications or uninteresting content.

The legal basis for the aforementioned purpose is that the processing is necessary for the satisfaction of the legitimate interest of LaLiga Entertainment by virtue of the provisions of art. 6.1 f) of the General Data Protection Regulation, consisting of effectively taking advantage of the personal data that the user has provided to achieve greater interest and return of the communications sent. Before doing so, we inform you that LaLiga Entertainment has carried out a proportionality analysis between its legitimate interest and the rights and freedoms of its users, the conclusions of which you can request via lopd@laliga.es

You have the right to oppose the aforementioned purpose at any time in accordance with the procedure described in the section "What are your rights when you provide us with your personal data?"

• Elaboration of in-depth profiles: LaLiga Entertainment will elaborate an in-depth profile of you so that it can offer you personalized experiences, information and products through the sending of personalized push or in-app notifications (provided that you have given consent for the “LaLiga marketing communications” purpose) or show you banners with personalized advertising on websites, applications or social networks about LaLiga Entertainment products and services (for example, if we identify that you are a supporter of a specific club, we will offer you personalized incentives, such as a shirt of your favourite team).

  In this way, the information mentioned above will be directed to the segments (groupings of users that are made based on the information obtained from them or the use you make of the Game) that we can elaborate based on the following data sources:

  • The information you provide us during registration (in this case, username or nickname and favourite team);
  • Interactions with communications or notifications you receive (for example, clicking on the content of a communication);
  • Data inferred as a result of the use and activity on the Platform (device ID, device model, operating system and telemetry, for example, clicking on a certain content or the time you dwell on the asset).
  • In addition, LaLiga Entertainment will generate said segments taking into account the following profiling techniques:
  • Campaign optimization: we will exclude you from those advertising campaigns on draws in which you have participated, on applications in which you have registered or downloaded, on products that you have purchased or on services that you have previously purchased (for example, we will avoid offering you an app from LaLiga Entertainment if we know that you have previously downloaded it)
  • Users related to your tastes and preferences: thanks to the profile that LaLiga Entertainment makes about you, we can send you personalized content taking into account other profiles similar to yours (for example, if we identify that other users similar to you like eSports, we will show you eSports related advertising).

The legal basis for the processing of your data for the aforementioned purposes is the consent that you have given us for the processing of your data for the specific purposes selected by virtue of the provisions of art. 6.1 a) of the General Data Protection Regulation. Your personal data will be kept for these purposes until you revoke the consent granted.

You have the right to withdraw your consent at any time in accordance with the procedure described in the section "What are your rights when you provide us with your personal data?", Without affecting the legality of the treatment based on consent prior to its withdrawal. .

How long will we keep your personal data?

The personal data that we process will be kept as long as the purposes that motivated its collection persist and / or you do not revoke the consents that you have granted, or you do not exercise your rights of deletion, opposition or limitation of treatment.

In this sense, LaLiga Entertainment will keep your personal data duly blocked for the following retention periods with the sole purpose of meeting the responsibilities of any kind that may arise:

• Access and participation in the Game: the data provided for access and participation in the Game will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the statute of limitations for legal actions that may arise from it.
• Participation in prize draws through the Game: the data provided for participation in prize draws through the Game will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the statute of limitations for legal actions that may arise from it.
• Push notifications about the Game: the data provided for push notifications about the Game will be kept as long as you do not request the deletion of your data, this purpose persists, you do not oppose their sending and, once this purpose has been fulfilled, during the statute of limitations for legal actions that may arise from it.
• Game-related in-app notifications: the data provided for in-app notifications related to the Game will be kept as long as you do not request the deletion of your data, this purpose persists and, once it has ended, during the statute of limitations for legal actions that may arise from it.
• Internal reports: the data provided for internal reports will be kept as long as you do not request the deletion of your data, this purpose persists, you do not oppose the treatment and, once this purpose is fulfilled, during the statute of limitations for legal actions that may arise from it.
• LaLiga Entertainment marketing communications: the data provided for the marketing communications carried out by LaLiga Entertainment will be kept as long as you do not request the deletion of your data, this purpose persists, you do not revoke the consent granted or limit the processing and, once this purpose has been fulfilled, during the statute of limitations for legal actions that may arise from it.
• Elaboration of in-depth profiles: the data provided for the elaboration of in-depth profiles will be kept as long as you do not request the deletion of your data, this purpose persists, do not revoke the consent granted or limit the processing and, once this purpose has been fulfilled, during the statute of limitations for legal actions that may arise from it.

Said personal data will be deleted when the indicated deadlines prescribe.

To which recipients will your personal data be communicated?

Your personal data will not be communicated to third parties. However, LaLiga Entertainment may disclose personal data and any other information of the user when required by public authorities in the exercise of the functions that are legitimately attributed and in accordance with the provisions that are applicable.

Likewise, LaLiga Entertainment may provide personal data and any other information of the user when required by public authorities in the exercise of the functions that are legitimately attributed and in accordance with the provisions that are applicable.

In the same way, some entities subcontracted by LaLiga Entertainment could access personal data and information as managers or sub-managers of the processing to provide LaLiga Entertainment with a necessary service, as indicated in each of the purposes of the "For what purpose do we process your personal data?” section. These service providers sign a contract that obliges them to use your personal information only for the provision of the services informed in this policy.

What are your rights when you provide us with your personal data?

We inform you that, at any time, you can exercise your rights of access, rectification, opposition, deletion, portability and limitation of processing before LaLiga Entertainment:

What are your rights as a user?

• Right of access: you have the right to obtain confirmation about whether LaLiga Entertainment processes your personal data, as well as to access it.
• Right of rectification: you can request the modification or rectification of inaccurate personal data.
• Right of deletion: you can request the deletion of your personal data.
• Right to limit the processing of your data: In certain circumstances, you can request the limitation of the processing of your data, in which case it will only be kept for the exercise or defence of claims.
• Right of opposition: you can oppose the processing of your data for the purpose you specify. LaLiga Entertainment will cease processing the data, except for compelling legitimate reasons, or the exercise or defence of possible claims.
• Portability right: if the Game allows it, you will be able to exercise the right to the portability of your data, in a structured format, of common use and mechanical reading, and to transmit it to another data controller.

How do I exercise my rights?

By sending an email to lopd@laliga.es The exercise of your rights will be completely free.

If by accessing the Game, you have given your consent for the purposes for which it has been requested, you may revoke it, at any time, either by following the procedure established in each of the communications you receive, or through the Subscription Centre located in the Game menu or, by sending an email to lopd@laliga.es

The revocation of the consents given will not affect the use that you can make of the application or the legality of the processing based on said consents prior to their withdrawal.

Finally, if you consider that you have not obtained satisfaction in the exercise of your rights or that the treatment that LaLiga Entertainment has carried out of your personal data has not been in accordance with the appropriate data protection regulations, you can contact the Data Protection Delegate of LaLiga Entertainment at the email address dpo@laliga.es or file a claim with the Spanish Data Protection Agency through its website www.aepd.es

Is there some kind of limitation?

LaLiga Entertainment informs you that users of the Game must be at least 16 years old to access it.